The Art of copywriting -Advertising

I have long been a avid advert fan ..half the fun in watching telly is the ads . Flipping between the channels you realise that all the serious stuff like buying cars /motor cycles/banking are all on the news channels like NDTV/CNBC/CNN -IBN /Sports .. percieved to be the channel men watch

Household items ,detergents , soaps ,detergents are all over the place on the channels that push the soaps ...

MTV/V .. fizz drinks , chocolates , greeting cards ( romance and sentiments ) and cell phones ..the hep crowd ..targeting the tenny boppers with more money than sense ( sad but true )

"Advertising reflects the mores of society, but it does not influence them." David Ogilvy

"The consumer isn't a moron; she is your wife. "David Ogilvy

Pity we dont pay more heed to what has been said